AvausNjord
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Avaus × Njord · Breakfast event · Stockholm

AI in B2B sales

From the customers you never call to the deal you can’t lose.

A morning of practical ideas and real-life experiences on how AI is changing selling in both complex and transactional sales.

3 November 2026 08:30–11:30 Usine · Stockholm
Register

AI improves both complex and transactional sales

Most B2B companies are built to chase a few named accounts and quietly ignore the rest. AI now makes both large deal orchestration as well as transactional sales in the long tail of your customer base more effective. But only if the team changes how it works. Hear from people who have done it inside their own companies.

Free

To attend

60

Seats

08:30

Breakfast served from doors open

Why now

With all this data, AI and technology available – how do we sell more?

Most B2B companies have a tech stack, CRM, data, and an AI pilot or two. What’s missing is a repeatable way to turn the available tools into actions that drive pipeline effectiveness.

In most organizations, that means thousands of customers with expansion potential but too few sales interactions to make it happen. And large deals where the deal orchestration does not touch the entire decision-making unit. 

Playbook 1: Long tail potential

The customers you never call

AI decides who is worth a conversation, drafts it and sends it, at a volume no sales team could staff.

  • • Reaching customers who are difficult to serve with named sales reps
  • • Signals on who to sell to and what to offer
  • • Ability to track results against a control group
Playbook 2: Winning big

Taking home the deal you can’t lose

Large, complex deals are won by moving everyone who decides, including the people your account team has never met.

  • • Mapping the full buying group
  • • Coordinating marketing, events and executive contacts around one account
  • • The roles most sales teams don’t have yet
Meet the speakers

The people behind the perspectives

Emma Storbacka
Avaus

Emma Storbacka

Group CEO

Automating profitable growth for the long tail

Using data, automation and AI for 5–7% incremental top-line growth – a proven recipe.

Christopher Engman
Njord

Christopher Engman

Founder

Key account deal orchestration

Three modern strategies and execution frameworks for winning big deals.

To be announced

Speakers to be announced

Names will be confirmed shortly

The key account whitespace opportunity

How a global industrial company orchestrates growth in their existing client base.

Teea Björklund
Jaana Tynys
Jaana Tanskanen
Sanoma B2B

Teea Björklund

VP Sales & Marketing

Jaana Tynys

Director Digital Sales Excellence

Jaana Tanskanen

Technology Director

AI transformation at Finland’s biggest B2B sales organization

How thinking AI first supports sales efficiency and survival in the advertising sales industry.

Christoffer Agneborg
Avaus

Christoffer Agneborg

Head of Strategy

Call to action: The jobs to be done for your data-driven sales success

Three approaches to get started.

The morning

Agenda

From first coffee to the conversations you’ll take back to your team.

Register

  1. Doors open & breakfast served

  2. Welcome and framing

    Christoffer Agneborg, Head of Strategy, Avaus

  3. Key account deal orchestration

    Three modern strategies and execution frameworks for winning big deals

    Christopher Engman, Founder, Njord

  4. The key account whitespace opportunity

    How a global industrial company orchestrates growth in their existing client base

    Speakers to be announced

  5. Break

  6. Automating profitable growth for the long tail

    Using data, automation and AI for 5–7% incremental top-line growth – a proven recipe

    Emma Storbacka, CEO, Avaus

  7. AI transformation at Finland’s biggest B2B sales organization

    How thinking AI first supports sales efficiency and effectiveness – but changes everything in commercial management

    Teea Björklund, Jaana Tynys & Jaana Tanskanen, Sanoma B2B

  8. Call to action: The jobs to be done for your data-driven sales success

    Christoffer Agneborg: Three approaches to get started

  9. Panel: Learning from the early adopters – How did you get started and what would you do differently today?

    Moderator: Christoffer Agneborg. Panelists to be confirmed.

  10. Mingling

    Close at 11:30

Who it’s for

Built for those looking to improve commercial effectiveness

  1. 01Sales and commercial leaders: CSO, CRO, CCO and CMO
  2. 02Marketing and CRM leads measured on pipeline
  3. 03Data and martech leads who will build and run the tools
  4. 04Anyone leading a sales transformation without a team behind them

Seats are for people working in sales, marketing and data teams. Avaus and Njord reserve the right to curate the list of participants. 

Registration

Register for the event

Registration is free, but seats are limited – sign up early to make sure you can attend, and bring your questions for the speakers.

Date
Tuesday 3 November 2026
Time
08:30 doors open · 09:00 start · 11:30 close
Venue
Usine, Södermalmsallén 36, Stockholm
Hosts
Avaus × Njord

For questions, contact Anna Holmberg at anna.holmberg@avaus.com.