From the customers you never call to the deal you can’t lose.
A morning of practical ideas and honest perspectives on how AI is changing selling at both ends of the sales cycle.
Most B2B companies are built to chase a few named accounts and quietly ignore the rest. AI now makes both ends worth working, but only if the sales team changes how it works. Hear from people who have done it inside their own companies.
Free
To attend
60
Seats available
08:30
Breakfast from doors open
Most B2B companies now have a CRM, a data platform and an AI pilot or two. What’s missing is a repeatable way to turn customer data into actions sellers take every week.
At one end, that means thousands of customers who buy once and never hear from you again. At the other, it means a big deal with a dozen decision makers who all need to agree.
AI decides who is worth a conversation, drafts it and sends it, at a volume no sales team could staff.
Large, complex deals are won by moving everyone who decides, including the people your account team has never met.
Njord
Founder
Three modern strategies and execution frameworks for winning big deals.
Johnson Control Maritime
CMO Europe & Marketing Lead
How Johnson Control Maritime orchestrates growth in their existing client base.
Avaus
Group CEO, Avaus
Using data, automation and AI for 5–7% incremental topline growth – a proven recipe.
Sanoma B2B
VP Sales & Marketing, Director Digital Sales Excellence, Technology Director
How thinking AI first supports sales efficiency and survival in the advertising sales industry.
From first coffee to the conversations you’ll take back to your team.
Reserve your seatChristoffer Agneborg, Gustav Malmqvist & Jesper Brandt, Avaus
Three modern strategies and execution frameworks for winning big deals
Christopher Engman, Founder, Njord
How Johnson Control Maritime orchestrates growth in their existing client base
Ronald Velten, CMO Europe & Sonya Ford, Marketing Lead, Johnson Control Maritime
Using data, automation and AI for 5–7% incremental topline growth – a proven recipe
Emma Storbacka, CEO, Avaus
How thinking AI first supports sales efficiency and survival in the advertising sales industry
Teea Björklund, Jaana Tynys & Jaana Tanskanen, Sanoma B2B
Three approaches to get started and the pros and cons of each
Peter Blomqvist, CCO Scania Batteries · Teea Björklund, VP Sales & Marketing Sanoma · Jerker Olofsson, CCO Candela · B&R/ABB, CCO Wayne global · Pontus Cedergren, EVP Relation Sales Dustin
Close at 11:30
Seats are for people working in sales, marketing and data teams, not for vendors. If you sell sales technology, get in touch and we’ll find another way to talk.
Seats are limited, and we keep the room small on purpose, so you can ask the speakers the question you came with.
For questions, contact Anna Holmberg at anna.holmberg@avaus.com.
Registration is free. Your email app will open with your details ready to send.